A multiple regression model has the form y = b0 + b1x1 + b2x2 . The coefficient b1 is interpreted as the:

a. estimated change in y per unit change in x1.
b. estimated change in y per unit change in x1, holding x2constant.
c. estimated change in y per unit change in x1, when x1 and x2 values are correlated.
d. estimated change in y per unit change in x2, holding x1 constant.


B

Business

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Indicate whether the statement is true or false

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In multiple regression, if the overall null hypothesis is rejected, which statement is true?

A) We know which specific ?s are nonzero. B) We can use t = b/SEb to determine which ?s are nonzero. C) We do not know which ?s are nonzero. D) Both B and C are correct.

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Indicate whether the statement is true or false

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Kraft's marketing efforts for its Macaroni & Cheese include paid television commercials and magazine inserts. These are examples of activities associated with:

a. advertising. b. franchising. c. personal selling. d. nonstore retailing.

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