Kraft's marketing efforts for its Macaroni & Cheese include paid television commercials and magazine inserts. These are examples of activities associated with:
a. advertising.
b. franchising.
c. personal selling.
d. nonstore retailing.
ANSWER: a
These are examples of activities associated with advertising. Advertising is any form of impersonal, one-way mass communication about a product or organization that is paid for by a marketer. It is a popular form of promotion, especially for consumer packaged goods and services.
You might also like to view...
Authorization of purchases in a merchandising firm occurs in the inventory control department
Indicate whether the statement is true or false
A well written response to a request for information or action will do what for the writer?
A) Positively influence the reader's perception of the writer and the organization B) Negatively influence the reader's perception of the writer and the organization C) Allow the writer to explain the benefits of working with their firm D) Encourage customer satisfaction E) Reinforce the organizations commitment to excellence
Which of the following sections of the marketing planning outline contains additional
information deemed vital by the marketing plan's writer? A) competitive landscape B) executive summary C) implementation D) recommendations
Why would a package require two procedures or functions with the same name?
What will be an ideal response?