When a pilot implementation fails, the failure is contained within a boundary
Indicate whether the statement is true or false
TRUE
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What situations are not conducive to database marketing?
What will be an ideal response?
Which medium is associated with a low response rate and a high throwaway rate?
a. local magazine b. daily newspaper c. weekly newspaper d. direct mail
Programs to manage diversity problems in organizations show that:
a. training programs sometimes backfire and increase polarization of attitudes. b. increasing awareness of minority issues is more important than improving communication skills. c. unequal status interactions among different types of people reduces prejudice. d. minority groups should be given different goals within the organization.
A self-assessment:
a. identifies individual strengths and weaknesses. b. reveals our level of "bad luck". c. should be shared with our superiors. d. None of the above.