Michelle has taken a position as Proposal Coordinator at a Marketing Consulting firm. Her boss has asked Michelle to put together a 2-hour seminar on the correct way to create proposals so that everyone in the firm is in sync. Please answer the questions below.
Michelle concludes the meeting by reviewing product and service proposals. Michelle suggests that this type of proposal ____.
A. suggests your reader buy a product or service
B. include what you will deliver including supporting details, budget, and schedule
C. both a. and b.
D. neither a. nor b.
Answer: C
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Marlene Arau is a member of the sales force at Urban Fashions, a clothing manufacturer
Marlene is getting ready for a first meeting with a wholesaler who is a potential customer, and she is preparing herself by learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process. A) prospect and qualify B) preapproach C) approach D) handle objections E) follow-up
The Fair Credit Reporting Act applies to: A) consumer credit
B) commercial credit. C) business credit. D) international sales contracts.
Social networking is an informal communication method that can be controlled by the company through its website.
Answer the following statement true (T) or false (F)
Firms that focus on one or few businesses and markets can earn positive returns because they are able to develop capabilities useful for those markets.
Answer the following statement true (T) or false (F)