Communication is an ongoing process and each communicator is a sender and receiver at the same time in which model of communication?

a. Linear
b. Nonlinear
c. Interactive
d. Transactional


Ans: d. Transactional

Communication & Mass Media

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When speaking to a culturally diverse audience, it is best to use supporting material that

A) includes a variety of types. B) is based on opinions from authoritative figures. C) emphasizes illustrations and narratives. D) is based entirely on objective data. E) is primarily personal experience.

Communication & Mass Media

Which of the following statements is an advantage of

manuscript speaking? a. It can be difficult to make extensive last-minute changes in content. b. It allows for more eye contact than any other delivery form. c. It provides an opportunity to choose more rhetorical and eloquent language. d. It allows for more freedom of movement. e. It seems spontaneous but is well prepared.

Communication & Mass Media

When we consider organizational communication as message:

a. the communicators are linked together by channels and messages. b. message fidelity is important. c. message symbols are important. d. all of the above.

Communication & Mass Media

A characteristic of broadcast writing is inclusion of relevant and perceptive details in the story, or permitting the writer or newsreader's personality to come through in a story. This ensures

a) color. b) conciseness. c) clarity. d) correctness.

Communication & Mass Media