A characteristic of broadcast writing is inclusion of relevant and perceptive details in the story, or permitting the writer or newsreader's personality to come through in a story. This ensures
a) color.
b) conciseness.
c) clarity.
d) correctness.
ANS: a
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Nicole will be making a presentation in class on how to build a simple bookcase. Which of the following statements best represents the type of memorable and informal language she should use in her oral presentation?
a. "Carefully calculate the exact units of measurement in feet and inches before proceeding to the lumber." b. "One should take precautions when measuring and cutting one's materials." c. "Measure twice, cut once." d. "It would be the best plan to measure the board carefully several times before beginning to cut them." e. All of the above are equally appropriate.
It is often said that "perception is reality." Do you agree or disagree? Why?
What will be an ideal response?
The term "ethics" refers to
A) a person's religious beliefs. B) Greek mythology. C) right and wrong. D) a person's ethnic background.
Everything a speaker says is filtered through a listener's
A. feedback. B. frame of reference. C. personal screen. D. psychological field. E. credibility.