Henderson Synthetics is a producer of chemical products aimed at increasing agricultural yield per acre. Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries; however, it is costly to obtain market research to confirm this. If Henderson Synthetics wanted to temporarily "try out" these international markets with a minimal level of commitment and cost, it should use
A. contract manufacturing.
B. exporting.
C. joint ventures.
D. licensing.
E. subsidiaries.
Answer: B
You might also like to view...
High-tech firms that function in a market with high technological uncertainty, high market uncertainty, and high investment costs are not likely to seek radical innovation
Indicate whether the statement is true or false
Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements
In the second stage, sample elements are selected based on convenience or judgment. Indicate whether the statement is true or false
Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics B) African Americans C) the youth market D) opinion leaders E) Asians
All of the following are part of facilities, EXCEPT ______.
a. buildings b. products c. machines d. furniture