You can think of benefits as the ______ elements associated with those features.

A. “what”
B. “why”
C. “where”
D. “when”


B. “why”

Communication & Mass Media

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What test of evidence must scientific evidence must meet?

(a) The generalizability of settings. (b) The generalizability of subjects. (c) The consistency with other findings. (d) All of the above

Communication & Mass Media

As a speaker, you encode messages using your _________________, while your listener decodes messages using their own

A) stimulus B) motivation C) frame of reference D) feedback

Communication & Mass Media

A business leader gives a speech that is intended to gain the goodwill of the audience. It should be part _____ and part _____

a. entertainment; information b. information; persuasion c. ceremony; demonstration d. fact; fiction

Communication & Mass Media

According to your textbook, a commemorative speech

A. pays tribute to a person, a group, an institution, or an idea. B. is essentially the same as an informative speech. C. uses visual aids to create persuasive images. D. All of these answers are correct. E. Both pays tribute to a person, a group, an institution, or an idea and is essentially the same as an informative speech.

Communication & Mass Media