Matching

1) situational distraction
A) false interpretations of a message that a listener arrives at through
assimilation
2) jumping to conclusions
B) a preference for short, simple messages, like radio jingles, slogans,
and sound bites
3) listener distraction
C) sensory stimuli which draw the listeners' attention away from the
message
4) limited attention span
D) distracting thoughts, like daydreams, that draw listeners' attention
away from the message


1) C, 2) A, 3) D, 4) B

Communication & Mass Media

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