Evaluative listening involves
a. listening to the power and beauty of words and images
b. listening to persuasive messages
c. listening therapeutically
d. listening to be informed
b
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Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?
a) Media impressions b) Media awareness c) Media strategies d) Media resources
Listening the message is the same thing as hearing a message
Indicate whether the statement is true or false
The radio commercial producer is often at odds with the client
A. TRUE B. FALSE
When designing a text-based presentation aid, do all of these options EXCEPT:
A) ?Use all capital letters. B) ?Use serif fonts on handouts because they're easier to read. C) ?Use title or sentence case. D) ?Use italics. E) ?Use a font that is easy to read.