According to Media Richness Theory, people should make media choices that minimize ______.
A. ambiguity
B. gatekeeping
C. motivation
D. viewer cynicism
A. ambiguity
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When developing a survey instrument, it is important to pay attention to the wording of survey questions because
A) people remember polysyllabic words best. B) people remember the words they heard first. C) wording can skew responses. D) people will reject a pollster who uses slang.
A person who says "tempature" instead of "temperature" is making which type of articulation error?
a. addition b. deletion c. substitution d. transposition
Which of the following techniques measures participants on a variable that is thought to have an influence on the dependent variable as a means of creating comparable groups?
a. randomization b. matching c. probability sampling d. double-blind
Dalia has just learned American Sign Language and finds that she must concentrate on the communicator's hand signals, usually ignoring all other nonverbal cues. Her friend Miguel signs to her, but she can't figure out if he is signing, "It's you!" or "Did you?" What other type of nonverbal communication would best assist Dalia in determining Miguel's meaning?
A. Physical appearance B. Gestures C. Touch D. Facial expressions