Which type of consumer segmentation is correctly paired with its descriptor?
A) geographic segmentation: dividing the market by age, gender, income, and so on
B) benefit segmentation: dividing the market by location
C) demographic segmentation: dividing the market by frequency of customer usage
D) user-rate-segmentation: dividing the market by benefits that people seek in a product
E) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles
Answer: E
Explanation: E) Psychographic segmentation is dividing the market by psychological characteristics, values, and lifestyles.
You might also like to view...
When bonds are called for retirement, any excess of the bonds' call price over the bonds' carrying value is reported as a gain on the income statement
Indicate whether the statement is true or false
List the four techniques a salesperson can use to induce customer participation in a sales presentation.
What will be an ideal response?
Which question is most relevant to a Web-Star salesperson who is trying to tailor a presentation to a prospect's specific needs for Web conferencing software?
A) What is the prospect's budget for the purchase? B) How familiar is the prospect with Web conferencing software in general? C) What level of technical expertise does the prospect have with computer software? D) Has the prospect been using paid or free Web conferencing software for meetings? E) How will the prospect be using Web conferencing software with its clients and employees?
In ________ many firms provide similar products that are considered substitutes for each other.
A. a duopoly B. a monopoly C. pure competition D. monopolistic competition E. oligopolistic competition