As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: D
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Fill in the blank(s) with the appropriate word(s).
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