Contrast reactive and proactive management styles
Reactive management responds to problems only when they reach a crisis state and can no longer be ignored. In this situation, problem resolution is generally suboptimal. Proactive management is alert for early signs of problems and actively looks for ways to improve the organization's systems. This allows adequate time for planning and implementing solutions.
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A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________
A) probing B) sampling C) factoring D) recording E) selecting
A change in the useful life of an asset is treated as a _____________
Fill in the blank(s) with correct word
A prospect internalizes the information presented by a salesperson and then makes a buying decision. Because we cannot see into the buyer's mind, this internalization process is referred to as a(n):
A. black box. B. echo chamber. C. suppressed representation. D. black hole. E. mirage.
Marketing managers employ ________ advertising to build sales of a specific brand.
A. institutional B. pioneering C. competitive D. covert E. comparative