Which of the following types of retailers have been more successful in Europe than in the United States?
A) convenience stores
B) supermarkets
C) specialty stores
D) warehouse clubs
E) hypermarkets
E
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Product adaptation not only involves altering the product to meet local preferences, but also calls for a change in the communication strategy
Indicate whether the statement is true or false
What is one of the major concerns regarding the increasing use of technology in service and hospitality organizations, especially regarding customer information?
a. information overload b. expense of data analytics c. too much reliance on technology for decision making d. maintaining proper security and protection of collected data
The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________
A) value proposition B) service life C) value stream D) supply chain E) demand chain
If Xiaomi's China operations export smartphones to another country such as India, then the sales manager is affected by forces of both the domestic environment of China and the foreign environment of India and therefore is working in the ______ environment.
Fill in the blank(s) with the appropriate word(s).