Works aimed at a general audience are considered ________ sources.

A. secondary
B. popular
C. scholarly
D. primary


Answer: B

Communication & Mass Media

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The producers of a new TV series approached a famous footwear design company in hopes of filmingpart of an episodein the company's showroom

Thecompany'sPRrepresentative negotiated the terms and conditions with the producers, and the company allowed the filming of the episode in its showroom. What is the benefit of showing the products of the company on the TV show, and why? a. It is a good vehicle to promote the products; it generates publicity. b. Views and opinions are told directly to the public; the public decides its choice. c. It is relevant to the show; each product plays a part in the storyline and generates public interest. d. The actors in the show use the products in their daily lives; the need for an advertisement becomes redundant.

Communication & Mass Media

A text is ______.

A. a written message B. a message C. a recorded message D. a written or recorded message

Communication & Mass Media

Descriptive speeches are informative speeches about persons, places, objects, or

events. Indicate whether the statement is true or false.

Communication & Mass Media

According to the authors of your textbook, as diversity increases within a small group, the task of building trust ____________

A. becomes more challenging B. becomes a part of the small group Bulls-eye C. increases primary tension D. decreases primary tension E. none of the above

Communication & Mass Media