Redbox uses the large amount of data that it collects at its video and game rental kiosks to determine ways to improve customer retention and to encourage multiple rentals at the same time. The chain is using
A. quantitative decision making.
B. data correlation.
C. heuristics.
D. business analytics.
E. the Delphi technique.
D. business analytics.
Analytics, or business analytics, is the term used for sophisticated forms of business data analysis. In one example of analytics in gambling, data-mining software was used to analyze vast amounts of casino customer data to target profitable patrons.
You might also like to view...
In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media B) competing ads are present C) a celebrity spokesperson is used D) the ad uses a fantasy executional framework
Which of the following is an ambient condition?
a. Facility layout b. Displays c. Music d. Location e. Price
Which of the following statements would be the best closing for a persuasive claim or complaint letter?
A) If my claim is not granted, I will leave negative reviews on every social media site that I can find. B) Please credit my account for $256 by August 31, which is when my next billing cycle begins. C) My attorney is eagerly waiting to see whether my claim is granted. D) Please get back to me at your earliest convenience.
An involuntary petition under the straight bankruptcy provisions can be filed against:
A) No one; all straight bankruptcy petitions must be voluntary. B) Only corporations that are not paying their bills as they come due. C) Only ranchers, farmers, and nonprofit organizations that are not paying their bills as they come due. D) Anyone who is not paying his or her bills as they come due. E) Anyone who is not paying his or her bills as they come due, except ranchers, farmers, and nonprofit organizations.