The most natural form of audience analysis is
A. observation.
B. informants.
C. open-ended questions.
D. degree questions.
A. observation.
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One of the simplest ways government officials manipulate the news is deciding when to release it. President Teddy Roosevelt, for instance, tried to make most of his news announcements on
A) any day there wasn't a major sporting event that might attract more attention than his story. B) Fridays because people have more time to spend reading newspapers on the weekend. C) Saturdays so all the details of his story could be included in the jumbo-sized Sunday papers. D) Sundays because Monday papers are short of news and would give his story lots of attention.
Affiliation with a network provides several valuable things to a station. Which of the following is NOT one of these?
a. sale of station advertising time by the network b. financial compensation for airing network advertising c. local spots adjacent to network programs d. relatively high ratings e. lower cash outlay for programs
Few organizations have a publication of some sort for employees
Indicate whether the statement is true or false
A(n) ________ statement must be made by the observer after observation and must be limited to what is observed
A) inferential B) factual C) fact-inference D) personal