Affiliation with a network provides several valuable things to a station. Which of the following is NOT one of these?
a. sale of station advertising time by the network
b. financial compensation for airing network advertising
c. local spots adjacent to network programs
d. relatively high ratings
e. lower cash outlay for programs
a
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What topic of a documentary series produced by Ken Burns drew more viewers to PBS than any other program in its history?
A) The Cold War B) The Civil War C) Jazz D) World War II
Multimedia trailing consists of running the same commercial several times during one program
Indicate whether this statement is true or false.
Which philosopher suggested that people consider what "ought" to be done to create the greatest good when it comes to decision making?
A) Immanuel Kant B) John Rawls C) Sigmund Freud D) John Stuart Mill E) Aristotle
Which of the following questions should one ask in developing a research strategy?
A) Is research worth the expense involved? B) How will I gather needed information? C) What do I want to know? D) B and C E) None of the above