Audiences that are disinterested in your topic are categorized as:

A. apathetic.
B. neutral.
C. friendly.
D. hostile.


A

Communication & Mass Media

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The summative evaluation of a PR campaign should include all of the following, EXCEPT: a. The staff and partner reactions to the campaign b. A formal, in-person presentation to a small group of the client's principals. c. A 20-minute talk based upon the Executive Summary, allowing time forquestions and answers

d. A written document that is meaningful to management, employing metricsand demonstrating benefits to the organization.

Communication & Mass Media

The core of radio's main purpose is to:

a. entertain b. play commercials c. make a profit d. play music e. all of these f. none of these

Communication & Mass Media

Community monitoring of family matters such as child-rearing

A. was considered an inappropriate intrusion into the private sphere. B. was a legitimate vehicle for reinforcing shared community values. C. did not exist. D. None of these answers is correct.

Communication & Mass Media

Some small groups communicate ________ because their members are located in different cities or countries, so face-to-face communication is impractical.

A. offline B. infrequently C. synchronously D. online

Communication & Mass Media