When taking the direct approach in dealing with bad news, what is the first element of the message?
A) Announcing the bad news
B) Providing an explanation for the news
C) Putting the news in context to soften it
D) Assuming responsibility for the mistake
E) Announcing how the problem will be fixed, or prevented, in the future
Answer: A
Explanation: A) The first step in any direct format communication is stating the reason for writing, or, as this case, announcing the bad news
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Answer the following statements true (T) or false (F)
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A major criticism leveled at an outside public relations agency versus an organization's internal department is that an agency typically suffers from "tunnel vision," and will often have a difficult time presenting management with an objective
viewpoint. Indicate whether the statement is true or false
Which of the following is a permanent account?
A. Retained Earnings. B. Service Revenue. C. Dividends. D. Advertising Expense.
If you compute an interval with a 99% confidence level, this means that 99% of sample means drawn from the population will be…
a. important b. accurate c. between the bounds d. greater than zero