Which following type of presentation aid is most effective for showing trends over time?

A. a pie chart
B. a line graph
C. a diagram
D. all of these choices
E. none of these choices


Answer: B

Communication & Mass Media

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Hertzian waves, named for Heinrich Hertz who proved their existence in 1877 are now more commonly called

A) dopler waves. B) electronic waves. C) radio waves. D) television waves.

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The First Amendment is important to public relations because it ________

A) guarantees the right to vote B) created the concept of disclosure laws C) limits the amount of federal money that can be used to pay a publicity expert D) included the "Declaration of Principles" E) established the right to free expression

Communication & Mass Media

Creative ideas only come during periods of high stimulation

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is usually the most important consideration (from a network executive's point of view) in selecting a prime-time series? (Only a few of the important considerations are included here.)

a. appeal of the talent b. compatibility with returning shows c. the type of program d. availability of an appropriate time period e. reputation of the show's writers and producer

Communication & Mass Media