Which of the following is usually the most important consideration (from a network executive's point of view) in selecting a prime-time series? (Only a few of the important considerations are included here.)
a. appeal of the talent
b. compatibility with returning shows
c. the type of program
d. availability of an appropriate time period
e. reputation of the show's writers and producer
c
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Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing her measurement plan, and she wants to explore how effective her content has been in her campaign. She has been collecting information like likes, comments, and engagement metrics. What is she focusing on?
A. outputs B. outcomes C. activities D. inputs
When listeners can recall ideas and information presented to them, they are said to
a. attend. b. select. c. remember. d. understand.
Attempting to eliminate your nervousness about public speaking is counterproductive because
A) nervousness is natural. B) the goal is not to eliminate nervousness but to control and channel it. C) some nervousness can actually benefit a speaker. D) All of the above are correct.
The willingness to explore new ideas is known as ________ as opposed to certainty where one
person believes that others cannot possibly contribute new knowledge to the situation. A) provisionalism B) evaluative C) descriptive D) controlling