Carter Company has a return on assets of 12% and a return on common stockholders' equity of 15%. What causes the difference in the two returns?


The return on assets considers the investment by creditors and all stockholders. The return on common stockholders' equity provides a return on the investment by common stockholders only. Because most companies have total assets that exceed common stockholders' equity, the return on assets will be lower.

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To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in

when surfing the Internet. This study is an example of ________. A) ethnographic data B) a secondary data source C) a primary internal data source D) data mining E) a primary external data source

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The buying center role of gatekeeper does not exist in not-for-profit organizations

Indicate whether the statement is true or false

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Testamentary capacity refers to:

a. the age of the testator. b. the same capacity as required to contract. c. the ability to understand the nature and extent of one's property, to appreciate the natural objects of one's bounty, and the ability to formulate an orderly plan of disposition. d. the influence of others over the testator.

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First Editions, Inc., a book dealer based in Texas, does business in all fifty states exclusively online. According to a decision of the United States Supreme Court, for an individual state to compel an out-of-state business to collect and remit state taxes, the business must have in that state

A. a substantial physical presence. B. a potential marketing base. C. an accessible Web site. D. a party paid to solicit business for its products.

Business