All of the following are examples of dark social except:
A. e-mail.
B. tweets.
C. SMS texts.
D. Snapchat.
Answer: B
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Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product innovation
Approving a price reduction because goods are damaged is an example of __________________________
Fill in the blank(s) with correct word
Which of the following federal laws requires a franchisor to disclose all material facts to a franchisee before entering into a franchise agreement?
A) the Franchise Rule B) the Uniform Franchise Law C) the Uniform Franchise Offering Circular D) the Federal Franchise Law
What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?
What will be an ideal response?