What is the basis for demographic segmentation? What types of markets must be segmented based on
demographic qualities?
What will be an ideal response?
Demographic segmentation techniques segment the population using personal attributes such as age, income, sex,
occupation, and education. Demographic segmentation is very popular, especially for mature markets.
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Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers
A) customer retention B) customer loyalty C) customer acquisition D) customer abandonment E) market basket analysis
Describe what bond provisions exist
Chapter 1 discusses eight critiques of international and cross-cultural research. Describe four of them.
What will be an ideal response?
Institutional investors will prefer a ______________________ because it provides the different classes of stock needed to create the preferred shares that VC’s want in order to have preferential rights and preferences over other equity holders.
a. C Corporation b. S Corporation c. Limited Liability Company (LLC) d. Sole Proprietorship