If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas except
A. using recycled paper in its food packaging.
B. using solar power in its restaurants.
C. offering an expanded menu of healthy options.
D. creating an advertising campaign targeting elementary schoolchildren.
E. making nutritional information readily available to consumers.
Answer: D
You might also like to view...
The auditor's primary concern with accounts payable is that of existence
a. True b. False Indicate whether the statement is true or false
________ are a type of SBU that often require heavy investments to finance their rapid growth
A) Cash cows B) Question marks C) Stars D) Dogs E) Bears
In the context of influence tactics, offering to do favors for someone in an effort to create a favorable impression is a(n) _____ tactic.
A. ingratiation B. exchange C. coalition D. consultation
Downs Tax Planning Service bought communications equipment for $9,600 on January 1, 2017. It has an estimated useful life of five years and zero residual value. Downs uses the straight-line method to calculate depreciation and records depreciation expense in the books at the end of every month. As of June 30, 2017, the balance in the Accumulated Depreciation account for this equipment is ________.
A) $160 B) $1,920 C) $800 D) $960