Identify the elements of Southwest Airlines’ corporate culture.

What will be an ideal response?


The strong Southwest corporate culture is carefully reinforced in its hiring policy. Recruiters look for a certain “Southwest Spirit” in every job candidate. Southwest rejects most job applicants to find those who will not only fit, but thrive, in the Southwest culture. Its corporate culture has had to evolve but strives to continue to inspire its employees through its purpose, values, and vision statements. Employees are evaluated against the company’s values. Southwest celebrates its employees in an elaborate recognition program for all employees who are recognized by customers. They are lauded in newsletter features, on the intranet, by the CEO in videos that are played at staff meetings and dinners honoring them.

Communication & Mass Media

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A speaker says that the population is "nearly 37 million" rather than saying it is

"36,756,666" is using numbers that are ________. Fill in the blanks with correct word

Communication & Mass Media

Which of the following should you try to do in the receiving stage of listening?

A) Focus on what is said, not on what is not said. B) As you listen, think about what you will say next. C) If you don't understand, stop the speaker and ask for clarification right away. D) Look for feedback to reveal how the speaker would like his or her message received.

Communication & Mass Media

According to William G. Sumner, ethnocentrism is the belief that one’s own group is _______.

a. the center of everything. b. responsible for everyone else. c. inferior to other groups. d. in charge of the laws.

Communication & Mass Media

Wikipedia is an example of a ______.

A. quantitative source B. primary source C. secondary source D. qualitative source

Communication & Mass Media