You are offered the chance to obtain more space. The offer is for 15 units and the total price is $1500. What should you do? Why?
What will be an ideal response?
Answer: Reject the offer. (11 × 15) = 1125 < 1500
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Which of the following statements about customer value is most accurate?
A. Research suggests that firms can be most successful by being all things to all consumers. B. It is impossible to place a dollar value on a loyal, satisfied customer. C. Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal. D. Target customers assess customer value in terms of the combination of benefits (quality, convenience, etc.), regardless of the price. E. To create value for targeted buyers, firms must build long-term relationships with them.
How can marketers reinforce brand equity?
What will be an ideal response?
An increase in productive processing time will increase
a. throughput. b. process yield. c. return on investment. d. productive capacity.
Marketing channel management is related to which of the four Ps?
A. production B. promotion C. price D. product E. place