This media theory contrasts the others in one major way; it suggests the viewers have control and will attend to the media for their own purposes.
A. media richness theory
B. social network analysis
C. uses and gratifications
D. diffusion of innovations
C. uses and gratifications
You might also like to view...
For consumer products, qualitative research is especially well suited to:
A) get close to the consumer. B) describe the cultural context of consumer behavior. C) identify core brand equity. D) identify what people really feel. E) all of the above
Which of the following is an account that is shown on the balance sheet for a merchandiser but not on the balance sheet of a service business?
A) Unearned Revenue B) Sales Discounts Forfeited C) Estimated Returns Inventory D) Cost of Goods Sold
Use the data provided to identify the lines on the graph as the absorption spectrums of chlorophyll a, chlorophyll b, and the carotenoids.Max. absorption of chlorophyll a-430 & 662 nmMax. absorption of chlorophyll b-453 & 642 nmMax. absorption of carotenoids-bimodal; approx. 450 & 490 nm
What will be an ideal response?
The salesperson asks the prospect to buy during the trial close.
Answer the following statement true (T) or false (F)