The balanced scorecard enables managers to consider their business from all the following perspectives except
A. customer perspective.
B. ethical perspective.
C. internal perspective.
D. innovation and learning perspective.
Answer: B
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When employees are not delivering customer service at the level specified by their employer, there is a gap between ________
A) consumer expectations and management perceptions B) management perceptions and quality standards set by the firm C) established quality standards and service delivery D) expected services and needed services E) service quality standards and consumer expectations
____________________ refers to the authority of government to regulate business activity for the general welfare of the public
Fill in the blank(s) with correct word
In applying risk-adjusted discount rates to project selection, projects falling above the SML would have a positive NPV and those falling below the SML would have a negative NPV
Indicate whether the statement is true or false
When firms promote products to their own employees as part of an internal marketing effort, they are using a ________ approach.
A. telemarketing B. personal selling C. pushing D. pulling E. digital marketing