Identify and discuss issues to consider when selecting the channel and medium for a report or proposal
What will be an ideal response?
Answer: In addition to the general media and channel selection criteria discussed in Chapter 3, consider several points for reports and proposals. First, for many reports and proposals, audiences have specific media requirements, and you might not have a choice. For instance, executives in many corporations now expect to review many reports via their in-house intranets, sometimes in conjunction with an executive dashboard, a customized graphical presentation of key performance parameters. Second, consider how your audience members want to provide feedback on your report or proposal. Do they prefer to write comments on a printed document or edit a wiki article? Third, will people need to be able to search through your document or update it in the future? Fourth, bear in mind that your choice of medium and channel sends a message. For instance, a routine sales report dressed up in expensive multimedia will look like a waste of valuable company resources.
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Which of the following justifications did marketing and advertising trade groups use to defend themselves against the American Psychological Association's (APA's) restrictions on advertising?
A. Products for children require more awareness than other commercial products. B. Products for children are also commercial merchandise that requires advertising. C. Children are less aware of their needs compared to adults. D. Parents of younger children, rather than the children themselves, make purchase decisions. E. Viewing such advertisements is a part of the consumer socialization process in children.
Which of the following is NOT a communication initiative of the State Department?
A) TV Marti B) maintaining the Armed Forces Radio and Television Service C) Voice of America D) delivering Internet content in over 65 countries
Malala, the marketing manager of an automobile dealership, is crafting a SWOT analysis. In this case, she should include the downturn in the U.S. economy and tightening of the credit markets under ________.
A. strategies B. opportunities C. threats D. weaknesses E. strengths
While superstitions are treated casually in the United States, they are taken quite seriously in some cultures
Indicate whether the statement is true or false.