Employee recognition programs should reward team efforts as well as individual efforts. _________________________

Answer the following statement true (T) or false (F)


True

Business

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Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:

A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson

Business

Which of the following is often referred to as the "4Ps" of marketing?

A) product mix B) mission statement C) pricing mix D) marketing mix

Business

The purpose of using ethically ambiguous negotiating tactics is to increase the negotiator's ________ in the bargaining environment.

Fill in the blank(s) with the appropriate word(s).

Business

When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy what market should you target?

A. A niche market. B. A broad market. C. Neither niche nor broad markets. D. Both niche and broad markets.

Business