Which of the following is an advantage of the postponement technique?
A) reduction in automation
B) early customization of the product
C) better quality of the product
D) reduction in training costs
E) reduction in inventory investment
E
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Joanna owns a chain of fast-food joints. As the chain became more and more successful, she decided to contribute a share of her profits each year to support cancer research. This is an example of ________
A) corporate community involvement B) environmental marketing C) cause-related marketing D) benefit marketing E) responsible marketing
Business market researchers commonly use ________ because it's easier to get and keep the respondent's attention when the interviewer is right there.
A. focus group interviews B. telephone interviews C. personal interviews D. mail questionnaires E. None of these answers is correct.
The _____ proposes that a minority of a firm's customers purchase a majority of the volume of the product.
A. majority fallacy B. equity fallacy C. 80/20 principle D. cannibalization rule E. optimizer principle
The evening television news broadcast that individuals view on one evening is influenced by which broadcast they viewed previously. An executive at network C has determined the following transition probability matrix describing this phenomenon:
a. Which network has the most loyal viewers?
b. What are the three networks' long-run market shares?
c. Suppose each of the three networks earns $1,250 in daily profit from advertising revenue for each 1,000,000 viewers it has. If, on average, 40,000,000 people watch the evening television news, compute the long-run average daily profit each network generates from its evening news broadcast