Marketers of retail giants such as Walmart have learned that people tend to buy certain products at the same time, for example, toothpaste and dental floss or paper towels and paper plates. Knowing this, Walmart will promote and display these products together. To uncover these customer purchasing patterns, marketers use

A. qualitative research.
B. data mining.
C. data isolation.
D. sentiment mining.
E. secondary data collection.


Answer: B

Business

You might also like to view...

How can a company manage information on specific customers more effectively?

What will be an ideal response?

Business

In a market-directed system,

A. firms do not rely on customer satisfaction, as it is impossible to measure. B. the emphasis lies in optimizing the rate of production. C. the government decides what products should be produced to meet the people's needs. D. customer satisfaction has very little importance. E. it is up to each customer to decide how effectively individual firms satisfy his or her needs.

Business

Most theories of technical analysis differentiate fair value from market value

Indicate whether the statement is true or false.

Business

An ANOVA procedure is used for data obtained from five populations. Five samples, each comprised of 20 observations, were taken from the five populations. The numerator and denominator (respectively) degrees of freedom for the critical value of F are

a. 5 and 20. b. 4 and 20. c. 4 and 99. d. 4 and 95.

Business