Ethnocentrism refers to the:
a. ability to appreciate the customs and cultures of others.
b. study of the development of cultures.
c. tendency to believe in the superiority of one's own culture.
d. None of the answers are correct.
c
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Indicate whether the statement is true or false
What is a marketing information system (MIS)? From what sources is the MIS developed?
What will be an ideal response?
________ refers to products sold at prices below cost to attract shoppers to a store.
A. Loss leader B. Bait and switch C. Prestige D. Price bundling E. Free on board (FOB)
The employees at Wegners Market are threatening to strike. To counter this threat, the weapon Wegners would most likely wield is
A. the legal right to hire replacement workers. B. the legal injunction. C. the lockout. D. a work slowdown.