Modigliani and Miller's first article led to the conclusion that capital structure is "irrelevant" because it has no effect on a firm's value. However, that article was criticized because it assumed that no taxes existed. MM then revised their original article to include corporate taxes, and this model led to the conclusion that a firm's value would be maximized if it used (almost) 100% debt.
Answer the following statement true (T) or false (F)
True
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In a marketing-mix model, ________ are based on those things that contribute to incremental sales, such as new promotions or increased public relations efforts
A) baseline models B) sales-lift models C) buy-in data D) implementation models E) scanner data
In terms of acquired needs theory, managers tend to have ______.
a. high n Pow, high n Ach, high n Aff b. high n Pow, high n Ach, low n Aff c. high n Pow, low n Ach, high n Aff d. high n Pow, low n Ach, low n Aff
The term ________ is used to describe mental representations based on general characteristics that are not fixed and rigid, but rather are open to new definitions
Fill in the blank(s) with correct word
In which of the following situations would the doctrine of res ipsa loquitur apply?
a. A truck backed into a fence. b. A jar of jam fell on your foot. c. A post operative x-ray showed a surgical sponge in your stomach. d. A door slammed on your foot.