In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. This is an example of
A. reminder advertising.
B. comparative advertising.
C. institutional advertising.
D. selective advertising.
E. primary advertising.
Answer: B
You might also like to view...
The trigger for the payroll process "pay employees" is (are) validated ______________________________
Fill in the blank(s) with correct word
List a major service firm from the chapter that has received the Malcolm-Baldrige National Quality Award
What will be an ideal response?
Answer the following statements true (T) or false (F)
Because American unions were instrumental in pushing for increased protective legislation such as workers' compensation laws and unemployment insurance, the demand for union services has increased, rather than decreased, over time. Part of the decline in union density may be due to the fact that newer entrants to the workforce are less likely to have ever experienced the benefits of unionization and therefore are less likely to become union members themselves. Workers are more likely to experience unionism when they are young than when they are older. If the reasons for the decline in unionization rates in the U.S. are largely structural and a result of declining demand for union services, there is no real need for labor law reform.
A direct mail campaign would likely be _______ than an email campaign.
a. Less expensive and less time consuming b. Less expensive and more time consuming c. More expensive and less time consuming d. More expensive and more time consuming