In total, advertising costs less than sales promotion.
Answer the following statement true (T) or false (F)
True
The total spending on sales promotion exceeds spending on advertising.
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All of the following statements concerning appropriation of retained earnings are true EXCEPT
a. the practice of appropriating retained earnings is unusual today. b. stockholders generally expect all unappropriated retained earnings to be distributed in the form of dividends. c. it is necessary to advise balance sheet readers that retained earnings is not totally available for dividends. d. simply noting the restriction of retained earnings is not sufficient.
Taking the initiative to write to a company even though they haven't announced a job opening is called what?
A) Cold calling B) Prospecting C) Application letters D) Cover letters E) Canvassing
A retiring partner has no way of being discharged from her existing liabilities other than by paying them off
a. True b. False Indicate whether the statement is true or false
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine and was acquired by Apple Inc. in 2014. Beats has become a favorite brand among consumers who enjoy listening to music. It is also somewhat of a status brand. The company markets a variety of products including headphones, earphones, speakers, and accessories. The product managers for the Beats product groups are involved in the sales forecast processes for their products, which is important to ensuring strong support for retailers and customers as well as to achieve sales objectives. The product managers hire experts to create initial forecasts, submit them to the company for averaging, and have the results returned to them so they can make individual refined forecasts. The procedure is
iterative and may be repeated several times until the experts who are working independently reach a consensus. The process typically results in a very reliable sales forecast. What type of sales forecasting method do the product managers of Beats use? A. Expert forecasting survey B. Trend analysis C. Delphi technique D. Executive judgment