Integrated marketing communications (IMC) generally includes public relations but not advertising, sales promotion, personal selling, and direct marketing activities
Indicate whether the statement is true or false
FALSE
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Which is correct?
a. Stewart hiked over the icy trail that ran close to the cliff's edge carefully. b. Stewart hiked carefully over the icy trail that ran close to the cliff's edge.
Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His company has struggled to differentiate itself from the other high-end landscapers in the area, but because he has hired several expensive but highly-qualified team members, Thomas is unable to shift to a cost leadership strategy. Which strategy is most likely to achieve a competitive advantage?
A. Narrow the scope of competition and focus on unique features such as the use of organic materials. B. Lower prices but continue employing high-paid expert gardeners. C. Maintain prices but replace all the expert employees with less-skilled workers to control costs. D. Offer similar services as competitors but raise prices to increase profits.
Merchants must ship orders within the time promised in their ads.
Answer the following statement true (T) or false (F)
Nichel designs a new office-management software program and incorporates Nichel's Niche, Inc., to make and market it. To sell a limited number of shares of stock to the public, the firm must register the shares with
A. an attorney with securities law expertise. B. a venture capitalist. C. the Securities and Exchange Commission. D. the U.S. Patent and Trademark Office.