What areas of evidence might be presented to indicate that your new service for a shared car cooperative has a perceived customer value?
What will be an ideal response?
Answers will vary. The student should indicate a plan to justify the demand in terms of:
• how it solves a social or personal problem
• cost benefits
• ease of use
• other competitive products and their success or failures
• ability to address real or perceived problems in the solution
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Globally why are certain types of firms seeking others with poor corporate governance?
What will be an ideal response?
Deontological theories assess good and evil in terms of the consequences of actions rather than by the motives that lead to them
Indicate whether the statement is true or false
Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?
A. Product placement B. Guerrilla marketing C. Sponsorship D. Native advertising
If an instrument is payable to bearer, it can be negotiated by transfer of possession alone
Indicate whether the statement is true or false