Janet's introduction contained the following remarks: "How many of you know someone who has tried to quit smoking, successfully or unsuccessfully? Have any of the smokers in this audience tried to quit? Well, if you have tried to quit and failed, you are among the 20 percent of Americans who have tried to quit multiple times. A few months ago I tried to quit, for the umpteenth time, but this time

I made it. I'd like to tell you exactly how I made it." Which of the following statements is accurate about this introduction?

A) Janet shouldn't discuss her own experience with quitting smoking because it sets up some distance between her and the audience.
B) Janet has successfully combined introductory devices of questions to the audience, statistical information, and a personal reference.
C) Janet has too many devices in this introduction; the audience will be confused rather than intrigued by this introduction.
D) Janet has successfully combined introductory devices of startling statements, reference to historical events, and illustrations.


Answer: B

Communication & Mass Media

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A story in a local newspaper about the growing number of milk contamination cases in the city started with, "If you love your child, you'll want to know what is inside his milk." What kind of a lead has the writer used in this story?

a) Direct address b) Question c) Blind d) Direct quote

Communication & Mass Media

Questions are tools of the trade for interviewers and may be classified as:

A. open/closed, primary/secondary, neutral/leading. B. clear/unclear, nice/not-so-nice, pleasant/unpleasant. C. open/closed, scheduled/nonscheduled, leading/loaded. D. favorable/unfavorable, good/bad, active/passive.

Communication & Mass Media

In political races, interviewers attempt to persuade undecided voters. Explain why.

What will be an ideal response?

Communication & Mass Media

Identify the intercultural communication barriers between Arabian cultures and the United States.

What will be an ideal response?

Communication & Mass Media