To use language vividly it is recommended that speakers employ ___________.

A. metaphor and rhyme.
B. concrete words and quotations.
C. imagery and rhythm.
D. antithesis and parallelism.
E. testimony and examples.


Answer: C. imagery and rhythm.

Communication & Mass Media

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In order for inoculation theory to work, targets of persuasion must anticipate a counterpersuasion effort, known as a/an ______.

A. anchor B. assimilation effect C. behavioral intention D. refutational pre-emption

Communication & Mass Media

Your best friend criticized you when you needed her support. You value the friendship, so use the REACH technique to attempt to forgive the person and her hurtful criticism

What will be an ideal response?

Communication & Mass Media

Kevin made up a survey he used on his speech about texting and driving. This is called ________

A) ?plagiarism. B) ?exaggeration. C) ?fabrication. D) ?rumormongering. E) ?slander.

Communication & Mass Media

Which of the following would NOT be considered to be a personal experience

speech? a. an expedition b. “My Trip to Australia” c. a report on your club’s money-on-hand d. a harrowing adventure e. none of the above

Communication & Mass Media