One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for-making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's
A. hits.
B. extended network.
C. bounce rate.
D. conversion rate.
E. click paths.
Answer: D
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Which one of the following is not an example of human capital advantage?
a. An employer implements the ideas offered to him by his talented staff b. An employer finds out her employee is a former junior diplomat to China and uses her knowledge and networks to access the Chinese market c. An employer implements an IT monitoring system that ensures his staff are as efficient and productive as possible d. An employer appoints a student with an MBA to a new managerial position
The homebuilding industry is not affected by such macro-influences as
A. changes in mortgage interest rates, rules, and regulations that make it easier/harder for homebuyers to obtain mortgages. B. trends in household incomes and buying power. C. the distinctive competences of incumbent firms. D. shifting preferences of families for renting versus owning a home, and/or homes of various sizes, styles, and price ranges. E. disasters and other unanticipated events in the natural environment.
Which cost takes into account the return demanded on the firm's equity and the amount the firm must pay on its debt?
A) Cost of capital B) Obsolescence (spoilage) cost C) Handling cost D) Occupancy cost
SMTP returns an end-to-end acknowledgement to the originator to
indicate that the message was successfully delivered to the recipient. Indicate whether the statement is true or false