A motivational strategy that explains why your informative presentation is important to audience members is referred to as a

a. stimulus step.
b. credibility step.
c. value step.
d. preview step.
e. needs step.


c

Communication & Mass Media

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According to your textbook, all of the following are considerations for selecting a topic except _______. 

A. your interests B. the availability of visual aids C. the interests and needs of the audience D. the nature of the occasion or speaking situation E. none of these choices

Communication & Mass Media

Newspapers and magazines both play an important role in democracy because of their

A) in-depth financial reporting. B) investigative reporting. C) low cost. D) legal advertising.

Communication & Mass Media

If a writer is using techniques like metaphors and similes to write a story, then what kind of journalism is he or she practicing?

a) Literary b) Long-form c) Feature d) Crime

Communication & Mass Media

Which of the following is a true statement?

a. The PR person learns about what is happening outside an organization by being exposed to pressures generated by various groups seeking support. b. Sometimes the PR practitioner must raise all the salient arguments against a proposed course of action and explain which decisions will have an adverse effect on certain groups. c. Some of the traditional tools the PR practitioner uses, such as personal contact and mass media, remain useful even as new tools have been developed. d. All of the above.

Communication & Mass Media