If a writer is using techniques like metaphors and similes to write a story, then what kind of journalism is he or she practicing?

a) Literary
b) Long-form
c) Feature
d) Crime


ANS: a

Communication & Mass Media

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Which is an example of cross-channel communication?

a. The marketing manager in Ohio sends a report to the marketing managers at the company’s other four states on how a campaign is performing. b. The marketing manager in Purdue sends a report on the advertising campaign to the sales and finance division managers. c. The financial report on company stock performance goes to the business and financial press. d. The internal newsletter is printed and made available in digital form.

Communication & Mass Media

Our rules for writing were developed from our rules for

A. syntax. B. history. C. listening. D. speaking. E. translating.

Communication & Mass Media

What is the term used to signify distance between workers and management and establish clear relational connections among people in the workplace?

What will be an ideal response?

Communication & Mass Media

An effective research strategy should produce information from __________.

A. many sources that provide a single type of supporting material B. a single source that provides many types of supporting material C. mostly personal experience and direct observation D. many sources that provide many types of supporting material

Communication & Mass Media