Cost-plus pricing is not a very effective strategy for maximizing profits.

Answer the following statement true (T) or false (F)


True

Cost-plus pricing, otherwise known as markup pricing, is a strategy in which marketers add a certain amount to the cost of the product to set the final price. It is not an effective strategy for maximizing profits as it doesn't take into consideration the different values different customers place on the products they purchase.

Business

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a. True b. False

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