“According to the Bureau of Labor Statistics, the demographics of advertising, marketing and public relations jobs in the U.S. indicate that 8.7% are African-Americans/Blacks and 15.3% are Hispanics/Latinos. This compares to the demographics of the U.S. population that is 14% black and 17% Hispanic, for the same period.” What does this information suggest about the field of PR? How might these statistics impact the success or failure of an organization’s PR campaign?
What will be an ideal response?
Many industry groups recognize that they must have employees who reflect the background and experience of the people they are trying to reach if they are to be successful. Diversity in the PR industry facilitates awareness and sensitivity regarding race, class, and gender. To be effective at delivering messages, motivating behavior and influencing public opinion, public relations professionals (and companies) need to be representative of the audiences they are trying to reach.
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