Give three examples of external marketing communications.
What will be an ideal response?
Advertising, sales promotion, direct marketing and public relations.
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In a production cell,
a. an individual worker may be expected to operate several different machines, do setups, and perform preventive maintenance on the equipment. b. each worker becomes an expert in the operation of a single piece of equipment. c. machines are arranged so that similar machines are grouped together. d. clear separation is maintained between those workers who operate the machinery and those workers who set up and maintain the machinery.
If someone repeatedly sends offensive messages electronically directly to the victim, this form of cyberbullying is called ______.
A. online harassment B. cyber-stalking C. denigration D. outing
_____________ consists of productive and healthy disputes between individuals or groups.
a. Utilitarian conflict b. Functional conflict c. Practical conflict d. Dysfunctional conflict
According to your text, what is the biggest challenge in global branding?
A. translating promotional materials into another language so that the meaning does not get lost B. grouping nations with consumers that have similar tastes and brand preferences C. staying easily recognizable at any location, while remaining compatible with local culture and traditions D. coming up with different brand strategies for different countries E. adhering to the regulations of other countries when promoting the product