When using frequencies of codes as the basis of your analysis of a text, you are using nominal level measures

Indicate whether the statement is true or false.


True

Communication & Mass Media

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Media relations includes all of the following activities EXCEPT

A) arranging access to information and interviews. B) being available to answer reporters' inquiries. C) reviewing and editing reporters' stories about your organization. D) writing and producing news releases in various formats.

Communication & Mass Media

Persuasive attempts are most effective when a person has extensive knowledge of an organization or a strong opinion about our clients and/or your organization

Indicate whether this statement is true or false.

Communication & Mass Media

Many consider him the first presidential press secretary

A) John Muir B) Amos Kendall C) Robert Underwood Johnson D) Ivy Lee E) Ben Franklin

Communication & Mass Media

Since most people interact with a wide variety of people, most of one’s daily interactions are

a. formal. b. homogeneous. c. isolated. d. intercultural.

Communication & Mass Media